gf-beef-23

Delicious is in the details.

PROJECT TYPE

Identity Design

CREDITS

Project: Fresh to Market  Grass-fed Beef
Role: Art Director, Graphic Designer, Photographer

The Nugget Markets’ Fresh to Market Grass-fed Beef campaign needed to come out with a bang. Our goal as a company was to make this product the number one selling commodity in the store.

We started out designing the label, and instead of applying that label on every piece of collateral, we explored different color palettes to expand the brand and add more surprise and interest. 

We came up with four taglines that we would switch off every now and then to keep the content fresh for our guests.

logo-cover
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gf-beef-8
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gf-beef-15
gf-beef-16
gf-beef-25
gf-beef-14-1
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gf-beef-12
gf-beef-13
gf-beef-2-1
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gf-beef-3-1
gf-beef-1-1
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Selected Works

PresentationsPresentation Design

The LightVideography

Fresh to Market BreadProject type

ValleyInternetProject type

Nugget MarketsProject type

The Field GuideEditorial Design

Fresh to Market Ice CreamPackaging Design

John-Paul Bonite–Design & Art Direction

Based in Sacramento, California
E. johnbonite@gmail.com