Prior Authorization Reimagined
PROJECT TYPE
Videography
CREDITS
Project: Prior Authorization Reimagined
Role: Art Director, Cinematographer
Blue Shield of California is committed to revolutionizing the healthcare system. In October 2024, at the HLTH Conference in Las Vegas, we announced our partnership with Salesforce to launch a new platform aimed at automating 90% of prior authorization requests.
Our strategy was straightforward: identify the problem, highlight the pain points, and present our proactive solutions. Our goal was to inspire our audience and reinforce the perception that, as a health insurer, we fully assume responsibility for addressing these issues and are diligently working to resolve them through rigorous innovation.
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